No Brainer Social Media for Your CRA Community
3:30 p.m. – 4:30 p.m.
Learn how to engage small businesses and residents within your redevelopment area through social media. We will be using one example in Boynton Beach, in partnership with their local workforce o ce, and another statewide ex- ample of what was done for the FRA legislative advocacy statewide campaign. We will share valuable strategies for marketing and analytics necessary to reach new “custom- ers” whether they are buying a product, volunteering or supporting CRA projects. These include creative partner- ships, measurable results, video testimonials, and custom- ized training modules. Come share your experiences and successes that worked for your community!
Moderator and Speaker: Jessie Johnson, Vice President & Account Supervisor, RB Oppenheim Associates
Speakers: Michael Corbit, Director of Business Development for CareerSource Palm Beach County; Renee Roberts, So- cial Media and Communications Specialist, Boynton Beach CRA; Thuy Shutt, Assistant Director, Boynton Beach CRA ;and Theresa Utterback, Development Services Manager, Boynton Beach CRA
Jessie Johnson is a vice president and account supervisor at RB Oppenheim Associates – a Tallahassee-based integrated marketing firm. Jessie serves a variety of clients including state associations, private companies and nonprofits. Her specialties include social media management, digital marketing and advertising, web content development and management, media relations and editorial services. With extensive experience in social media networking and management, Jessie contributes to the integrated approach practiced at RBOA. She is fascinated by emerging technologies creating a need for the blending of traditional and digital communication strategies.