Making the Right Decisions through Land Use Economics

3:30 p.m. – 4:30 p.m.

Camellia AB

We will focus on the nuts and bolts of an e ective tool for making smart redevelopment decisions using land value and economic analysis/projections. We will also discuss a case study in Gainesville, Florida, where an analysis put the theo- ries to work. The practical and on-the-ground application of the study revealed the bene ts and challenges that come with a greater understanding of economic factors. Want to know what things are important to measure and how it is customizable to your community? This information can get o cials, citizens and volunteers excited about your efforts.

Speakers: Joe Minnicozzi, Urban3, LLC; and Sarah Vidal- Finn, Director, Gainesville Community Redevelopment Agency



Joe Minicozzi is an urban planner imagining new ways to think about and visualize land use, urban design and economics. Joe founded Urban3 to explain and visualize market dynamics created by tax and land use policies. Urban3’s work establishes new conversations across multiple professional sectors, policy makers, and the public to creatively address the challenges of urbanization. Urban3’s extensive studies have ranged geographically from over 30 states, Canada, Australia and New Zealand.

Joe holds a Bachelor of Architecture from the University of Miami and Master of Architecture and Urban Design from Harvard University. In 2017, Joe was recognized as one of the 100 Most Influential Urbanists of all time.