Economic Success Using Branding, Marketing and Social Outreach
9:15 a.m. – 10:15 a.m.
Coquina H
Branding is more than marketing. And what is the “night time” economy? It is so important to incorporate as many aspects of a campaign as you can. They are all key economic drivers of urban revitalization and development, and there are many inexpensive ideas that we will share. Learn how cities nationwide have invested in entertainment, branding and marketing programs. What is new and exciting- and what works? This session explores the best building blocks of support for economic success.
CM 1.0
Moderator and Presenter: Sharon West McCormick, Director of Business Attraction & Marketing, RMA
Presenters: Marjorie Ferrer, Project Associate, Responsibility Hospitality Institute; and Charles Rudd, CRA Manager, City of Maitland